One of the questions I get asked a lot is how entrepreneurs can be more convincing in the eyes of investors. It is a big challenge I’m sure a lot of business owners have faced over the years. Investors, whether you’re trying to attract new ones or keep existing ones happy, search for a series of peculiar things from business owners. They expect to see things such as confidence, out-of-the-box thinking and a good grasp of the market in order to invest and stay involved.
According to studies by Northeastern University and its online finance department, valuation is also a key piece of the puzzle, especially when you’re trying to get new investors involved in the business. There are three methods of valuating your company and you can use any of them. What’s important is knowing the value of your startup as well as how to present this value the right way.
Speaking of valuation, the Key to Valuation infographic by Northeastern University is a great place to start if you want to learn more about the subject.
Northeastern University created this infographic.