How to Build and Promote Your Business

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Most of the promotion for my blog is done on social media.  It would be asinine for me not to focus on this aspect of promotion since it’s so easy to get referral traffic from here.  If I owned a physical business, people might read or hear about me online but they would still have to physically drop in.  Online, I’m just a click away.

Some people think that promoting their business to as many people as possible is best.  Although I partially agree, I would rather have a smaller group of extremely dedicated followers.  Your most loyal customers/readers are the ones who will tell their friends about your business and support you no matter what.

Online, I try to build solid relationships by giving thoughtful responses to e-mails I get, responding to comments and promoting other site’s articles.  Offline, I don’t talk about my blog with my friends/family a whole lot unless they bring it up.  I’m sure most people know that I run a blog and I don’t want to force them to read it.  But for those that do show an interest in finance, I always carry around a few business cards.

My business cards aren’t anything special, they say the name of my site, what it’s about, the web address, my name and my e-mail.  Not really the type of business card that will impress a woman but it gets the point across.

Readers, so what do you do to promote your small business?  How have you built it up from just an idea to a thriving(or on the way to thriving) business?

-Harry @ PF Pro

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Btw, here’s where I got my business cards:

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Hi, I'm Harry, the owner and head writer for Your PF Pro. I started this site back in 2011 in order to create a place where young professionals could come and get all of their financial questions answered. On the site, you'll find articles on everything from asset allocation for retirement to saving money at Chipotle! So enjoy..

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