Regardless of whether you’re an SME or a corporate giant, boosting sales and engagement needs to be a top priority in order for you to succeed.
And though increasing your customer base can be a Herculean task, there are several routes that can ease the burden for you.
If you’re at a loss for where to start, try implementing these five fantastic solutions for your website.
Activate Social Media
Social media is an incredible tool for making a name for yourself. There are over 4 billion social media users around the world, and that’s a gold mine of potential customers and clients for your product.
Learn how to use these platforms to benefit you, you don’t want to constantly bombard your customers with sales. Instead, you should do your best to build relationships with them. Interact and ask for their thoughts and opinions; be as helpful and informative as possible.
Show Off Testimonials
Once you’ve gathered your customers thoughts and reviews, showcase these as testimonials on your website.
Potential customers are more likely to trust existing customers – ones with names and faces – than they are you. After all, if you’re trying to sell them a product, they’re far more likely to take the testimonials of those who have no ulterior motive.
Invest in SEO
If you don’t implement SEO, then it’s time you got smart about it.
SEO is one of the most powerful ways for you to grow valuable traffic to your website. It’s one thing to gain visitors, but these visitors have to be the right sort of user – one who is going to buy your product.
Getting your head around SEO can be intimidating at first, so if you need a little extra help, it’s okay to ask for it.
Consider consulting with professionals like Maratopia Digital Marketing. These experts will be able to do all the hard work for you, ensuring that you’re targeting the right audience, to achieve the sales you need to succeed.
Maximize Payment Options
Having multiple ways for your customers to pay is essential. Debit and credit cards are typical but many users feel much more comfortable with PayPal for that added protection.
Ease of use is an equally important factor – it takes a lot less effort to use face ID for Apple Pay than it does for a customer to enter in their card details. And really, if they were on the fence about the purchase to begin with, you don’t want to give them more time to change their mind!
Be Mobile Friendly
Increasingly, customers are conducting online shopping via their phones. But unfortunately, too many desktop sites haven’t quite caught up.
So, if your site isn’t optimized for mobile devices, you risk losing customers. Research suggests that loading speed is an essential factor in the websites they choose to visit. So, if yours doesn’t load fast enough, your customers are going to go a site that does!
How have you boosted your online business? Share your secrets in the comments below!