I recently attend a really awesome business/financial conference called FinCon16. If you’ve ever attended a conference as a business person looking to make new connections and grow your business, you know how overwhelming these conferences can be.
There are so many conferences out there, so many things to learn and implement immediately, it’s tough to return from conferences and figure out exactly what you should be doing next. Luckily, I travel and attend conferences for work frequently, so I know what you can put to the side and what you need to follow up with.
Because it’s easy to get overwhelmed thinking about what you need to do for your business over a year, I’m summarizing the most important things you can do in the first month of returning from a business conference. Here are the things you need to do within a month after attending a business conference.
1 to 3 Days After the Business Conference
Make sure you follow up with every business you connected with that may want to hire you. These people are critical, because you likely went to the conference hoping to make business contacts, so it makes sense to follow up with them first.
If you connected with someone who wants to hire you, you want to make sure you reach out within the first few days of returning from the conference, while you’re fresh in their minds and they’re fresh in yours.
One Week After the Business Conference
Time to reach out to all the people you liked! 🙂 If you made connections with people who you might want to feature on your website, or get to know online, reach out to these people within the week. These people aren’t business contacts, but they’re people you met, liked, and maybe do the same work as you.
It’s always good to make friends within your business industry, people you can learn from and bounce ideas off of. Who knows, you may even become offline friends too!
One Month After the Business Conference
Over the course of the month, take time to determine if what you learned at the conference is what you want to implement. You won’t be able to take everything you learned from the conference and implement it in a month, nor would you want to. However, in the month following the conference, it’s your time to figure out what strategies will work for your brand and your customers.
During this month, continue working on your website or shop as you normally would, and slowly implement changes week by week. You don’t want to completely change up your website and confuse your visitors, but by implementing it slowly, you’ll be able to test things out and introduce your readers to your new branding.
The most important thing to takeaway from a business conference is to not let opportunities get away from you. It’s easy to be overwhelmed and think you have to do everything, right away, but you don’t! Follow up with business contacts quickly, but otherwise, take your time at making changes that are right for your business.
While you don’t want to take 8 months to implement positive changes for your business, make sure your changes reflect your business. With the things you learned at your business conference, you can improve your business and be more successful – just in time for the next business conference!
If you’ve attended a conference for your business or brand, what recommendations do you have for people who struggle with what to do after a business conference? If you haven’t attended a business conference, what questions do you have?
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